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Title: Strengthening the link between marketing strategy and financial performance
Authors: Uzelac, Nikola; Sudarević, Tomislav  
Issue Date: 2006
Publication: Journal of Financial Services Marketing
ISSN: 1479-1846 Journal of Financial Services Marketing (United Kingdom) Search Idenfier
Publisher: Palgrave MacMillan
Type: Article
Collation: vol. 11 br. 2 str. 142-156
DOI: 10.1057/palgrave.fsm.4760036
WoS-ID: 000211800700006
URI: https://enauka.gov.rs/handle/123456789/917897
URL: https://link.springer.com/article/10.1057/palgrave.fsm.4760036
Metadata source: (Preuzeto iz KNR-a) Sudarević, Tomislav
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