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Lansiranje novog proizvoda na tržište : značaj karakteristika proizvoda, tržišta i marketing aktivnosti kompanije
| Title: | Lansiranje novog proizvoda na tržište : značaj karakteristika proizvoda, tržišta i marketing aktivnosti kompanije Launhcing new product to market : Importance of product' characteristics, market and marketing activities |
Authors: | Zlatanović, Dejana   ; Dukanac, Milica ; Erić Nielsen, Jelena |
Issue Date: | 2024 | Publication: | Marketing | ISSN: | 0354-3471 Marketing Search Idenfier |
Publisher: | Beograd : Jugoslovensko udruženje za marketing JUMA : Privredni pregled | Type: | Article | Collation: | vol. 55 br. 1 str. 27-39 | DOI: | 10.5937/mkng2401027z | VBS COBISS: | 151751433 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/151751433#izum.si https://enauka.gov.rs/handle/123456789/933144 |
URL: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2024/0354-34712401027Z.pdf | M-category: | 51M51 |
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