Rezultati
eNauka >
Results >
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
| Title: | From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok | Authors: | Alcantara-Pilar, Juan Miguel; Rodriguez-Lopez, Maria Eugenia; Kalinić, Zoran   ; Liebana-Cabanillas, Francisco |
Issue Date: | 2024 | Publication: | Journal of Retailing and Consumer Services | ISSN: | 0969-6989 Journal of Retailing and Consumer Services Search Idenfier |
Type: | Article | Collation: | vol. 78 str. 1-17 | DOI: | 10.1016/j.jretconser.2024.103709 | WoS-ID: | 001166237200001 | Scopus-ID: | 2-s2.0-85182646460 | VBS COBISS: | 154805257 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/154805257#izum.si https://enauka.gov.rs/handle/123456789/936624 |
URL: | https://www.sciencedirect.com/journal/journal-of-retailing-and-consumer-services/vol/78/suppl/C | Metadata source: | (Preuzeto iz Nasi u WoS) | M-category: | 21a+M21a+ |
Rezultati na eNauka su zaštićeni autorskim pravima i sva prava su zadržana, osim ako nije drugačije naznačeno.