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Understanding shifts in marketing evolution as a prerequisite for implementation of marketing 4.0
| Title: | Understanding shifts in marketing evolution as a prerequisite for implementation of marketing 4.0 | Authors: | Mirčetić, Vuk |
Issue Date: | 2020 | Publication: | Proceedings / XVII International Symposium SymOrg 2020 – Business and Artificial Intelligence | Publisher: | Belgrade: Faculty of Organizational Sciences | Type: | Conference Paper | ISBN: | 978-86-7680-385-9 Search Idenfier |
Collation: | str. 623-634 | URI: | https://nir.mef.edu.rs/repository/handle/ed4f7caf-911a-11ee-852a-b483510689d4 https://enauka.gov.rs/handle/123456789/948307 |
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