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Title: Understanding shifts in marketing evolution as a prerequisite for implementation of marketing 4.0
Authors: Mirčetić, Vuk  
Issue Date: 2020
Publication: Proceedings / XVII International Symposium SymOrg 2020 – Business and Artificial Intelligence
Publisher: Belgrade: Faculty of Organizational Sciences
Type: Conference Paper
ISBN: 978-86-7680-385-9 Search Idenfier
Collation: str. 623-634
URI: https://nir.mef.edu.rs/repository/handle/ed4f7caf-911a-11ee-852a-b483510689d4
https://enauka.gov.rs/handle/123456789/948307
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