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Using mystery shopping as a methodology in improving internal organisational processes and client’s satisfaction in the wedding industry
| Title: | Using mystery shopping as a methodology in improving internal organisational processes and client’s satisfaction in the wedding industry | Authors: | Hristov Stančić, Branislava   ; Kovačević, Igor ; Urošević, Violeta |
Issue Date: | 2024 | Publication: | Marketing | ISSN: | 0354-3471 Marketing Search Idenfier |
Publisher: | SEMA | Type: | Article | Collation: | vol. 55 br. 3 str. 155-162 | DOI: | 10.5937/mkng2403155H | URI: | https://phaidrabg.bg.ac.rs/o:35561 https://enauka.gov.rs/handle/123456789/961173 |
M-category: | 51M51 |
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