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Uticaj kulturnih razlika na formulisanje marketing miksa multinacionalnih kompanija
Title  : | Uticaj kulturnih razlika na formulisanje marketing miksa multinacionalnih kompanija The impact of cultural differences on formulation of marketing mix of multinational companies |
Authors: | Bašić, Željka; Kostić-Stanković, Milica   ; Krstić, Jelena |
Issue Date: | 2024 | Publication: | Book of abstracts - [International Conference on Social and Technological Development] | Publisher: | Banja Luka : Univerzitet za poslovni inženjering i menadžment | Type: | Conference Paper | Collation: | str. 40-41 | VBS COBISS: | 161298441 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/161298441#izum.si https://enauka.gov.rs/handle/123456789/962948 |
M-category: | Mp. category will be shown later |
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