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The role and importance of digital marketing techniques in creating user experience and customer engagement in the process of joint creation (co-creation)
| Title: | The role and importance of digital marketing techniques in creating user experience and customer engagement in the process of joint creation (co-creation) | Authors: | Trajković, Slaviša   ; Milosavljević, Srđan ; Aleksić, Ivana |
Issue Date: | 2024 | Publication: | Ekonomika preduzeca | ISSN: | 0353-443X Ekonomika preduzeća Search Idenfier |
Type: | Article | Collation: | vol. 72 br. 3-4 str. 204-221 | DOI: | 10.5937/EKOPRE2404204T | URI: | https://enauka.gov.rs/handle/123456789/964074 https://plus.cobiss.net/cobiss/sr/sr/bib/147497481#izum.si |
Metadata source: | (Preuzeto iz CrossRef-a) Trajković, Slaviša | M-category: | 24M24 |
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