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The impact of social media consumer engagement and greenwashing on green product purchase behavior
| Назив: | The impact of social media consumer engagement and greenwashing on green product purchase behavior | Аутори: | Filipović, Jovana   |
Година: | 2025 | Публикација: | [Eighth International Scientific Conference] Contemporary Issues in Economics, Business and Management [EBM 2024], [December 16th-17th, 2024] - [organizer] Faculty of Economics, Kragujevac | Издавач: | Kragujevac : Faculty of Economics | Тип резултата: | Конференцијски рад | ISBN: | 978-86-6091-165-2  Претражи идентификатор |
Колација: | str. 131-141 | DOI: | 10.46793/EBM24.131F | VBS COBISS: | 167317769 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/167317769#izum.si https://enauka.gov.rs/handle/123456789/978745 |
URL: | https://ebm.ekf.rs/wp-content/uploads/2025/02/EBM-2024.pdf | М-категорија: | Мп категорија ће бити приказана накнадно. |
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