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Personal branding of athletes in digital marketing: the role of communication strategies and their commercial potential
| Title: | Personal branding of athletes in digital marketing: the role of communication strategies and their commercial potential | Authors: | Ilievska-Kostadinović, Marija; Kostadinović, Gruja | Issue Date: | 2025 | Publication: | Sport, mediji i biznis | ISSN: | 2956-0780 Sport, mediji i biznis Search Idenfier |
Publisher: | Beograd : Fakultet za sport, Univerzitet "Union-Nikola Tesla" | Type: | Article | Collation: | vol. 11 br. no. 1 str. 119-130 | DOI: | 10.58984/smb2501119i | VBS COBISS: | 170944265 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/170944265#izum.si https://enauka.gov.rs/handle/123456789/986019 |
M-category: | 24M24 |
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