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The mediating effect of artificial intelligence marketing strategy on the relationship between value co-creation and business performance of travel agencies
| Title: | The mediating effect of artificial intelligence marketing strategy on the relationship between value co-creation and business performance of travel agencies | Authors: | Jevtić, Jelena; Marić, Dražen   ; Leković, Ksenija |
Issue Date: | 2025 | Publication: | Mенаџмент у хотелијерству и туризму | ISSN: | 2620-0279 Menadžment u hotelijerstvu i turizmu Search Idenfier |
Publisher: | Vrnjačka Banja : Faculty of Hotel Management and Tourism in Vrnjačka Banja | Type: | Article | Collation: | vol. 13 br. 1 str. 59-79 | DOI: | 10.5937/menhottur2500001J | WoS-ID: | 001535294100004 | VBS COBISS: | 171108873 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/171108873#izum.si https://enauka.gov.rs/handle/123456789/986361 |
URL: | https://scindeks-clanci.ceon.rs/data/pdf/2620-0279/2025/2620-02792501059J.pdf | M-category: | 24M24 |
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