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The challenges and opportunities of applying neuroscience methods in marketing research
| Title: | The challenges and opportunities of applying neuroscience methods in marketing research | Authors: | Mirčov, Aleksandar; Vlastelica, Tamara   ; Vukmirović, Jovanka |
Issue Date: | 2025 | Publication: | Unlocking the hidden potentials of organization through merging of humans and digitals - XIX International symposium SymOrg 2024, Zlatibor, June 12-15, 2024 (hybrid) | Publisher: | Belgrade : University, Faculty of Organizational Sciences | Type: | Conference Paper | ISBN: | 978-86-7680-464-1  Search Idenfier |
Collation: | str. 596-600 | VBS COBISS: | 172725769 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/172725769#izum.si https://enauka.gov.rs/handle/123456789/990728 |
M-category: | Mp. category will be shown later |
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