Research of the relationship between consumer personality characteristics, brand personality and consumer loyalty

Đukić, Suzana; Stanković, Jelena

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Title:	Research of the relationship between consumer personality characteristics, brand personality and consumer loyalty
Authors:	Đukić, Suzana ; Stanković, Jelena
Issue Date:	2022
Publication:	Marketing
ISSN:	0354-3471 Marketing Search Idenfier
Publisher:	Beograd : SeMA – Srpsko udruženje za marketing
Type:	Article
Collation:	str. 171-182
URI:	https://enauka.gov.rs/handle/123456789/995936
URL:	http://www.sema.rs/repository/download/marketing-vol-53-no-3.pdf
Metadata source:	(Preuzeto iz ORCID-a) Stanković, Jelena
M-category:	51M51

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