| Godina | Naslov | Autor(i) | Tip rezultata | Mp-kat. |
| 2015 | An assessment of reputation of Marketing studies and profession in Serbia | Ognjanov, Galjina ; Filipović, Jelena  | Book parts | |
| 2014 | Consumers of products with health claims in the Western Balkans: Producers' perception and reality | Stojanović, Žaklina ; Filipović, Jelena  | Naučni članak | 24M24 - Vodeći nacionalni časopis kategorije M24 |
| 2014 | Childrenʼs Internet activities according to their demographic characteristics | Filipović, Jelena  | Poglavlje u monografiji | |
| 2014 | Markets of food with nutritive and health claim: producers and retailers perspectives | Stojanović, Žaklina ; Filipović, Jelena ; Stojković, Dragan  | Article | |
| 2014 | Fokusgrupna diskusija (FGD), (2014) Stavovi potrošača u Srbiji o dobrobiti životinja - Istraživanje stavova potrošača u Srbiji o uticaju standarda dobrobiti farmskih životinja na kvalitet i bezbednost hrane, ORCA, Beograd, uz podršku Evropske unije i Austrijske razvojne agencije | Stojanović, Žaklina ; Veljković, Saša ; Gligorijević, Mirjana ; Mitić, Sanja ; Filipović, Jelena ; Ognjanov, Galjina  | Technical reports | |
| 2014 | Tržišta hrane sa nutritivnom i zdravstvenom izjavom: perspektive proizvođača i maloprodavaca | Stojanović, Žaklina ; Filipović, Jelena ; Stojković, Dragan  | Naučni članak | 51M51 - Vodeći nacionalni časopis kategorije M51 |
| 2014 | Dubinski intervjui proizvođača | Popović, Svetlana ; Filipović, Jelena ; Tomić Lidija | Book parts | |
| 2014 | Kupovna moć i uticaj krize na milenijumsku generaciju | Filipović, Jelena  | Conference Paper | |
| 2013 | The review of the marketing appeals and their role in the strategy of development of the successful marketing communication | Filipović, Jelena  | Article | |
| 2013 | Consumer Perception and Use of Products with Health Claims in Western Balkan Countries | Stojanović, Žaklina ; Filipović, Jelena  | Conference Paper | |
| 2013 | The Attractiveness of Different Online Formats: Motives and Frequencies of Use | Filipović, Jelena  | Article | |
| 2013 | Effectiveness of various advertizing appeals featured in banners | Marinković, Veljko ; Filipović, Jelena  | Article | |
| 2013 | Brand sensitivity among children in Serbia | Filipović, Jelena  | Article | |
| 2013 | Serbian consumer acceptance of functional foods: Sociodemographic and attitudinal determinants | Stojanović, Žaklina ; Filipović, Jelena  | Book parts | |
| 2013 | A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia | R. Brečić; Filipović, Jelena ; M. Gorton; Ognjanov, Galjina ; Stojanović, Žaklina ; J. White | Naučni članak | 22M22 - Međunarodni časopis kategorije M22 |
| 2012 | The Research Design of the Effects of the Internet Communications Aimed at the Millennial Generation | Filipović, Jelena  | Poglavlje u monografiji | |
| 2012 | Differences in preferences of various advertising appeals according to gender | Filipović, Jelena ; Đorđević, Aleksandar  | Conference Paper | |
| 2012 | Frequencies of use of different online tools according to users motivations | Filipović, Jelena  | Poglavlje u monografiji | |
| 2012 | Prikaz knjige: Kreiranje i isporučivanje vrednosti potrošačima | Filipović, Jelena  | Article | |
| 2012 | Theory of uses and gratifications: A Review | Filipović, Jelena  | Article | |