Researchers



Results 1-15 of 15
Issue DateTitleAuthor(s)TypeМp-cat.
2025Branding in creative industries - challenges through merging humans and digitalsNikolić, Dejana  Conference Paper
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2024Preferences of Gen Z Towards Using Sharing Economy Platforms in the Fashion Industry: Evidence from SerbiaRajković, Teodora  ; Maričić, Milica  ; Nikolić, Dejana  ; Lečić-Cvetković, Danica  Conference Paper
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2023How Crisis Communication Strategies Affect Crisis Consequences? The Case of Food IndustryVlastelica, Tamara  ; Nikolić, Dejana  ; Krstić, Jelena  Book parts
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2022Consumers’ perception of CSR activities - what does it mean for companies?Nikolić, Milica G.; Maričić, Milica M.  ; Nikolić, Dejana  Article
24M24
2022How does genre preference influence the importance of film marketing mix elements: evidence during the COVID-19 pandemicsDejana Nikolic  ; Milica Kostic-Stankovic  ; Veljko Jeremic  Article
21M21
2022Improving the economic sustainability of the fashion industry - a conceptual model proposalNikolić, Dejana  ; Kostić-Stanković, Milica  Article
21M21
2022Post-crisis reputation management - the effect of differentcrisis communication strategiesVlastelica, Tamara  ; Nikolić, Dejana  ; Krstić, Jelena  Conference Paper
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2022Market Segmentation in the Film Industry Based on Genre Preference: The Case of MillennialsDejana Nikolic  ; Milica Kostic-Stankovic  ; Veljko Jeremic  Article
21M21
2020Exploring the factors wich impact the promotion and wom in the movie industry - the case of millennialsKostić-Stanković, Milica  ; Maričić, Milica M.  ; Nikolić, Dejana  Conference Paper
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2020Exploring the factors which impact the promotion and wom in the movie industry: The case of millennialsMilica Kostić-Stanković  ; Maričić, Milica M.  ; Dejana Milošev  Conference Paper
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2020Artificial intelligence in marketingNikolić, Dejana  ; Gligorijević, Ema  ; Jocić, IvaConference Paper
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2020Post-crisis reputation management – The effect of different crisis communication strategiesVlastelica, Tamara  ; Nikolić, Dejana  ; Krstić, Jelena  Conference Paper
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2018Agilno upravljanje komunikacijama u kreativnim industrijamaNikolić Dejana  ; Janičić Radmila  ; Cvijović, Jelena D.  Conference Paper
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2017Role of Education Market for Creative IndustriesNikolić, Dejana  ; Kostić-Stanković, Milica  ; Vukmirović, Valentina  Conference Paper
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2017Развој концептуалног оквира упрвљања маркетингом у креативној индустрији - приступни радНиколић, Дејана  Report works
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