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Brdar, Ivana


Results 1-20 of 63
Issue DateTitleAuthor(s)TypeМp-cat.
2026AI-Augmented Authenticity: Multimodal Artificial Intelligence and Trust Formation in Cultural Consumer EvaluationArsić, Martina; Brdar, Ivana  ; Vujko, Aleksandra  Article
21M21
2025Beyond the Guestroom: Financial and Promotional Dimensions of Eco-Friendly Rural Hospitality in Agricultural LandscapesA. Vujko  ; D. Mandić  ; A. Panić  ; M. Obradović  ; A. Obradović  ; I. Savić  ; I. Brdar  Article
21aM21a
2025Turizam - Osnove, teorija i principiM. Knežević  ; I. Brdar  Monograph
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2025Ponašanje i zaštita potrošača u turizmuR. Živković; I. Brdar  Monograph
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2024Development of long-term relationships with customers of public sector wellness centersI. Živković; I. Brdar  Article
51M51
2024Rejuvenating mind, body, and spirit: Exploring the role of physical activity in health and rehabilitation institutions’ offerings in SerbiaI. Živković; I. Brdar  ; M. Knežević  Article
24M24
2024Captivating Hearts and Minds: How Emotional Marketing Transforms Tourist Experiences?I. Brdar  ; I. Savić  Conference Paper
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2023Eco-guilty pleasure: Understanding the unsustainable consumer behaviourI. Brdar  Conference Paper
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2023Who to engage in promotion?The position of athletes in celebrity endorsement communication strategiesI. Savić  ; S. Alčaković  ; I. Brdar  ; D. PetkovićArticle
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2023Trends In Digital Management Of Human Resources In The Hotel IndustryJ. Momirski; I. Brdar  Conference Paper
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2023Traditional food products and region recognition: Importance of geographical indication of origin in case of branding the tourist region of Western SerbiaM. Obradović  ; A. Panić  ; M. Kostić; I. Brdar  ; N. Radović  Article
51M51
2023Mind Over Palate: Unveiling the Role of Neuromarketing in the Food IndustryI. Brdar  Article
52M52
2023Green power of influencers: Shaping sustainable consumer behaviour in the tourism industryI. Brdar  Conference Paper
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2022The influence of social networks on the recruitment process in tourism and catering enterprisesSančanin, Branislav  ; Ratković Njegovan, Biljana ; Brdar, Ivana  Article
51M51
2022Do We Talk to a Wall or Pass on Knowledge to Students – The Advantages and Disadvantages of Online LearningK. Bojić  ; I. Brdar  ; Nesić, MarijaArticle
51M51
2022Challenges and usage of cryptocurrencies in tourismM. Zrnić; A. NJeguš  ; И. Брдар  ; J. KošutićArticle
52M52
2022The Role of Cultural Resources as a Factor of Competitiveness in Southeast SerbiaK. Ranković  ; I. Brdar  ; P. JovićConference Paper
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2022TURIZAM-teorija i principiS. Čerović ; И. Брдар  ; М. Кнежевић  Text book
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2021FOOD SAFETY AND EATING HABITS DURING PANDEMIC COVID-19 IN THE REPUBLIC OF SERBIAM. Zrnić; N. Kilibarda  ; I. Brdar  ; M. Vujić; Đ. StojanovićArticle
23M23
2021The Attitudes of Young People Towards Visiting Spa & Wellness Hotels During the Covid-19 PandemicN. Vidanović; I. Brdar  ; K. Ranković  Conference Paper
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