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Krstić, Jelena


Results 1-20 of 92
Issue DateTitleAuthor(s)TypeМp-cat.
2026‘I Know It All’ - Overconfidence in digital entrepreneurial competencies among higher education studentsKrstić, Jelena  ; Veselinović, Nevena  ; Simović, Vladimir  ; Domazet, Ivana  ; Lazić, Milena  Article
21a+M21a+
2026Understanding What Drives AI Adoption in Higher Education: An Extended Technology Acceptance Model ApproachSlijepčević, Milica  ; Popović Šević, Nevenka  ; Šević, Aleksandar; Krstić, Jelena  Article
22M22
2026PSYCHOGRAPHIC AND BEHAVIOURAL SEGMENTATION OF WINE CONSUMERSKrstić, Jelena  ; Radojičić, Milan  ; Veljović, Sonja  Article
23M23
2025Applying uses and gratifications theory to TikTok - a systematic literature review of users‘ motivationsKrstić, Jelena  ; Domazet, Ivana  Article
51M51
2025Perceptions, trust and action - the role of demographics in shaping influencer impactPavlović, Bojana  ; Krstić, Jelena  ; Vlastelica, Tamara  Article
24M24
2025Antecedents of fashion-oriented compulsive buying of young consumers - evidence from an emerging economyKostić-Stanković, Milica  ; Vlastelica, Tamara  ; Krstić, Jelena  ; Rajić, Tamara  Article
23M23
2025How consumer environmental awareness influences the effectiveness of green advertising? - Evidence from SerbiaKrstić, Jelena  ; Vasić, Nena Z.; Vlastelica, Tamara  Book parts
Mp. category will be shown later
2025Work-life balance in the age of AI - opportunities and challenges for womenKrstić, Jelena  ; Domazet, Ivana  Conference Paper
Mp. category will be shown later
2025AI adoption in higher education: Exploring attitudes and perceived benefits between users and non-usersPopović Šević, Nevenka  ; Šević, Aleksandar; Slijepčević, Milica  ; Krstić, Jelena  Article
21M21
2025Evaluating corporate reputation in the digital environment - insights from a systematic literature reviewKrstić, Jelena  Book parts
Mp. category will be shown later
2025Investigating female consumers’ environmentally conscious apparel purchase behaviour through stimulus-organism-response frameworkKrstić, Jelena  ; Rajić, Tamara  ; Kostić-Stanković, Milica  ; Vlastelica, Tamara  Article
23M23
2024The impact of consumer environmental awareness on credibility, receptivity, and skepticism towards green communicationVasić, Nena Z.; Vlastelica, Tamara  ; Krstić, Jelena  Conference Paper
Mp. category will be shown later
2024Urban Tourism Appeal: The Effectiveness of Communication Channels and Multimedia Formats in Creating Tourists’ ExpectationsSkočajić, Ivana; Pavković, Vladimir; Krstić, Jelena  ; Kostić-Stanković, Milica  ; Tamara Vlastelica  ; Rajić, Tamara  Article
21M21
2024Interdependence of public diplomacy and nation branding - a literature reviewSkočajić, Ivana; Krstić, Jelena  Conference Paper
Mp. category will be shown later
2024Public health communication - skin cancer prevention implicationsKrstić, Jelena  ; Ćorić, NinoArticle
24M24
2024Marketinška komunikacija - tradicionalna i digitalna perspektivaKostić-Stanković, Milica  ; Štavljanin, Velimir  ; Krstić, Jelena  Text book
Mp. category will be shown later
2024Foreign exchange market in the Republic of Serbia: a comparative analysis with selected countriesDimić, Maja  ; Krstić, Jelena  ; Ćosić, MilicaArticle
51M51
2024Digitalna komunikacija u javnoj diplomatiji - sistematski pregled literatureSkočajić, Ivana; Krstić, Jelena  ; Živanović, Mina V.Conference Paper
Mp. category will be shown later
2024Uticaj kulturnih razlika na formulisanje marketing miksa multinacionalnih kompanijaBašić, Željka; Kostić-Stanković, Milica  ; Krstić, Jelena  Conference Paper
Mp. category will be shown later
2024Theoretical frameworks of the influence of social media on the attitudes and behavior of usersKrstić, Jelena  ; Zuber, LjubomirConference Paper
Mp. category will be shown later