Researchers



Results 1-20 of 53
Issue DateTitleAuthor(s)TypeМp-cat.
2024Rebranded Reality: How AR Brand Experience impacts Brand EquityMitrovic, Ksenija; Spajic, Jelena  ; Milic, Bojana  ; Boskovic, Dunja  ; Lalic, Danijela  Article
22M22
2024Unsupervised Modelling of E-Customers' Profiles: Multiple Correspondence Analysis with Hierarchical Clustering of Principal Components and Machine Learning ClassifiersVrhovac, Vijoleta V  ; Orosnjak, Marko D ; Ristic, Kristina  ; Sremcev, Nemanja  ; Jocanovic, Mitar  ; Spajic, Jelena  ; Brkljac, Nebojsa R  Article
21a+M21a+
2023ASSESSING SOFT SKILLS IN INFORMATION SYSTEMS ENGINEERING STUDENTS: IMPORTANCE AND SELF-ASSESSMENTMilić, Bojana  ; Spajić, Jelena  ; Lalić, Danijela  ; Ćulibrk, Jelena  ; Bošković, Dunja  Conference Paper
Mp. category will be shown later
2023INSTAGRAM KAO PLATFORMA ZA E-UČENJE U VISOKOM OBRAZOVANJUMilić, Bojana  ; Spajić, (Stanković) Jelena  ; Bošković, (Vujičić) Dunja  ; Lalić, Danijela  Conference Paper
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2023LEVERAGING CHATGPT FOR CREATIVE COMMUNICATION STRATEGIES: EXPLORING PROS AND CONSSpajić, Jelena  ; Milić, Bojana  ; Lalić, Danijela  ; Bošković, Dunja  Conference Paper
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2022AR tehnologija u obrazovanju: kreativna metoda izvođenja nastaveMitrović, Ksenija; Gračanin, Danijela  ; Jakšić, Anja; Spajić, (Stanković) Jelena  Conference Paper
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2020Virtual and Augmented Reality as a Digital Support to HR Systems in Production ManagementLalic, Danijela  ; Boskovic, Dunja  ; Milic, Bojana Lj  ; Havzi, Sara  ; Spajic, Jelena  Conference Paper
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2019Internal Communication and Employee Engagement as The Key Prerequisites of HappinessLalić, Danijela S.  ; Spajić, Jelena  ; Milić Bojana  Conference Paper
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2019Značaj i potencijal ženskog preduzetništva na Univerzitetu u Novom SaduĆirić, Lalić Danijela  ; Gračanin, Danijela  ; Spajić, (Stanković) Jelena  ; Petrović, (Ćurčić) Jelena  Conference Paper
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2019Market power of higher education institutionsJakšić, Anja; Ćurčić, Jelena; Spajić, Jelena  ; Gračanin, Danijela M.  ; Tešić, Zdravko  Conference Paper
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2018Mass Customization and Co-creation on social networksGračanin, Danijela M.  ; Ćirić, Danijela  ; Stevanov, Branislav  ; Stanković, Jelena M.  ; Ćurčić, JelenaConference Paper
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2018How to create attractive customer experience: Implementation of Kano's theory in higher educationStanković, Jelena  ; Medvecki, Darija  ; Rakić, Slavko  ; Čirčić,Jelena; Gračanin, Danijela  Conference Paper
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2018TAM - Proposed applicability to social mediaVujičić, Dunja; Stanković, Jelena M.  ; Lalić, Danijela  Conference Paper
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2017Benchmarking Analysis of the Facebook Usage Among Higher Education InstitutionsMedvecki, Darija V.  ; Stanković, Jelena M.  ; Simeunović, Nenad V.  Conference Paper
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2017THE MARKETING-ENTREPRENEURSHIP PARADOX: A FREQUENCY-DOMAIN ANALYSISNikolić, Slavka; Gradojević, Nikola  ; Đaković, Vladimir  ; Mladenović, Valentina; Stanković, Jelena  Article
21M21
2017Analysis of market and competition in the digital world on the example of one higher education institutionRakić, Slavko  ; Ćelić, Đorđe M.  ; Stanković, Jelena M.  Conference Paper
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2017Modern nomads: marketing choice or faith (or both)Nikolić, Slavka T. ; Stanković, Jelena M.  ; Ćelić, Đorđe M.  Book parts
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2017Intangible Factors of Educational Efficiency and the Concept of Sustainable DevelopmentNIKOLIĆ, SLAVKA T. ; STANKOVIĆ, JELENA M.  ; Tumbas, Pere M. ; Matković, Predrag B.  Conference Paper
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2016Co-working space in a function of business pre-incubation: Case of Business incubator Novi SadĆelić, Đorđe  ; Stanković, Jelena M.  ; Nikolić, Slavka Conference Paper
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2016Consumer preferences in a (distorted) mirror of time: What does identity have to do with it?Nikolić, Slavka T. ; Stanković, Jelena M.  ; Ćelić, Đorđe M.  Book parts
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