Researchers

Results 1-20 of 87
Issue DateTitleAuthor(s)TypeМp-cat.
2025Differences between foreign and domestic senior managers in retail IoT adoptionĐurđević, Nataša  ; Paunović, Ivan; Bogdanović, Zorica  ; Labus, Aleksandra  ; Mamula, Tatjana  Article
21M21
2025Innovation and Technological Development in Emotional Branding: Focus on the Fashion IndustryMamula Nikolić, Tatjana  ; Nikolić Ristić, Dragana  Conference Paper
Mp. category will be shown later
2025The Digitalization of banks as a factor in consumer experienceNikolić Ristić, D.; Mamula Nikolić, T.  ; Stojković, R.Conference Paper
Mp. category will be shown later
2025Ethical Considerations, Attitudes and Behaviour Towards Artificial Intelligence: The Comparison Between Users and Non-UsersPopović Šević, N.; Šević, A.; Slijepčević, M.; Mamula Nikolić, T.  Conference Paper
Mp. category will be shown later
2025Digitalization of banks as a factor in consumer experienceNikolić Ristić, Dragana  ; Mamula Nikolić, Tatjana  ; Stojković, Radomir  Conference Paper
Mp. category will be shown later
2025Inovativni pristupi u osnaživanju i povezivanju žena preduzetnica Srbije i MalteBrčerević-Vasić, Olivera; Maksimović, Marija; Mamula Nikolić, Tatjana  Conference Paper
Mp. category will be shown later
2025The role of psychological factors in the function of digital promotion of sustainable behaviorNikolić Ristić, Dragana  ; Mamula Nikolić, Tatjana  ; Stojković, Radomir  Conference Paper
Mp. category will be shown later
2025In-Store Traffic Patterns Relevance for Customer Attention at ShelfĐurđević, Nataša  ; Mamula Nikolić, Tatjana  ; Lozović, NenadBook parts
Mp. category will be shown later
2025Intellectual Capital Evaluation Methods in Business SystemsPerić, Nenad  ; Mamula NIkolić, Tatjana  ; Arsenijević, Olja  Article
Mp. category will be shown later
2025Principi marketingaHanić, Hasan ; Mamula Nikolić, Tatjana  ; Bugarčić, Milica; Radenković, Sonja D.  ; Sućeska, AzraText book
Mp. category will be shown later
2024The Role of Digital Disruptive and Non-Disruptive Innovation in The Business Ecosystem DevelopmentMamula Nikolić, Tatjana  Conference Paper
Mp. category will be shown later
2024Digital technologies, AI and consumer behavior : The role of influencersKralj, Svetlana; Mamula Nikolić, Tatjana  Article
51M51
2024Challenges in understanding the role and importance of advertising agencies in a multistakeholder environmental contextLozović, Nenad; Mamula Nikolić, Tatjana  ; Perić, Nenad  Book parts
Mp. category will be shown later
2024Brendovi i marketinške metrike za evaluaciju brendova u savremenom poslovanjuMamula Nikolić, Tatjana  ; Perić, Nenad  Monograph
Mp. category will be shown later
2024Irresponsible Use of ChatGPT Impedes Academic PerformanceĐurđević, Nataša  ; Maksimović, Marija; Mamula Nikolić, Tatjana  Article
51M51
2024Blue Ocean Strategy & Sustainable Growth - Case Study How to Play to WinMamula Nikolić, Tatjana  ; Kralj, Svetlana; Milovanović, MirjanaConference Paper
Mp. category will be shown later
2024Key development opportunities for global presence of local digital marketing agencies in regionVeljković, Sanja; Mamula Nikolić, Tatjana  Conference Paper
Mp. category will be shown later
2024Understanding Advertising Agencies in a Multistakeholder Knowledge Environment : Challenges and ImportanceLozović, Nenad; Perić, Nenad; Mamula Nikolić, Tatjana  Book parts
Mp. category will be shown later
2023Uloga nove generacije u budućim trendovima održivog poslovanjaKralj, Svetlana; Mamula Nikolić, Tatjana  Book parts
Mp. category will be shown later
2023Way of Thinking and Skills as Challenges in a Turbulent Business EnvironmentMamula Nikolić, Tatjana  ; Kralj, SvetlanaConference Paper
Mp. category will be shown later