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Research outputs

Digital Marketing as a Tool for Inclusive Employment   [2024]

Lazić, Milena  ; Vukmirović, Valentina  ; Domazet, Ivana  

Nacionalni identitet kao komunikacioni okvir u oglašavanju: zvuci, slike i ukusi prošlosti   [2025]

Ocokoljic, Marija 

Definisanje ličnosti brenda grada: kako književnost može da pomogne?   [2018]

Dejanović, Aleksandar M.; Ljubojević, Čedomir; Lukić Nikolić, Jelena  

Commercial Aspects of Personal Branding of Athletes on Social Networks   [2021]

Dašić, Dejan; Ratković, Milijanka  ; Pavlović, Marko M.

The Public Perception of the Print and Electronic Newspapers and Magazines Editions-Case of Serbia   [2024]

Perić, Nenad  ; Vasiljević-Blagojević, Milica; Vujić, Nenad

Efektivnost štampanih medija direktnog marketinga u Republici Srbiji   [2018]

Perčić, Karolina

The Role and Importance of Value-based Segmentation on the Cohort of Millennials: Case Study Serbia   [2021]

Mamula Nikolić, Tatjana  ; Perić, Nenad  ; Alimpić, Stefan  

Applying uses and gratifications theory to TikTok - a systematic literature review of users‘ motivations   [2025]

Krstić, Jelena  ; Domazet, Ivana  

Analiza pretpostavki onlajn lojalnosti u hotelijerstvu   [2025]

Borisavljević, Katarina  ; Radosavljević, Gordana  ; Marković, Ivana; Rabasović, Biljana

Employer Branding and Employee Value Proposition for Generation Z in Digital Economy   [2022]

Lukić Nikolić, Jelena  ; Lazarević, Snežana

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