Results
eNauka >
Results >
Integrated marketing of new product through brand partnership: Case study of brand partnership between brands Disney and Patelina
| Title: | Integrated marketing of new product through brand partnership: Case study of brand partnership between brands Disney and Patelina | Authors: | Slobodan Vasilić; Vuković, Andrea   ; Zoroja, Marina |
Issue Date: | 2016 | Publication: | Thematics Proceedings of ECIN 2016: INTERNATIONAL ECONOMICS AND MANAGEMENT CONFERENCE | Publisher: | Ekonomski institut, Srbija | Type: | Conference Paper | ISBN: | 978-86-7329-100-0  Search Idenfier |
Collation: | vol. 1 br. 1 str. 187-193 | URI: | https://enauka.gov.rs/handle/123456789/150489 | Metadata source: | Migrirano iz RIS podataka | M-category: | Mp. category will be shown later |
Google ScholarTM
Items in eNauka are protected by copyright, with all rights reserved, unless otherwise indicated.