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Title: Impact of Advertising Appeals on Purchase Intention
Authors: Jovanovic, Predrag  ; Vlastelica, Tamara  ; Cicvarić Kostić, Slavica  
Issue Date: 2016
Publication: Management
ISSN: 1820-0222 Management: Journal of Sustainable Business and Management Solutions in Emerging Economies Search Idenfier
Publisher: Belgrade : Faculty of Organizational Sciences
Type: Article
Collation: vol. 21 br. 81 str. 35-45
DOI: 10.7595/management.fon.2016.0025
VBS COBISS: 229259788
URI: https://plus.cobiss.net/cobiss/sr/sr/bib/229259788#izum.si
https://enauka.gov.rs/handle/123456789/152119
https://rfos.fon.bg.ac.rs/handle/123456789/1488
Metadata source: Migracija
M-category: 
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