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Brand Management: The Analysis of Corporate Slogans Among the Banks in Southeastern Europe
| Title: | Brand Management: The Analysis of Corporate Slogans Among the Banks in Southeastern Europe | Authors: | Dejanović, Aleksandar; Nikolić, Slavka; Stanković, Jelena |
Issue Date: | 2014 | Publication: | 2. International Conference on Economic and Social Studies - ICESoS, Sarajevo | Publisher: | International Burch University Publication, Sarajevo, Bosnia and Herzegovina | Type: | Conference Paper | ISBN: | 978-9958-834-39-4 Search Idenfier |
Collation: | str. 761-777 | URI: | https://enauka.gov.rs/handle/123456789/153493 | URL: | https://icesos.ibu.edu.ba/#book-of-abstracts | Metadata source: | Migrirano iz RIS podataka | M-category: | Mp. category will be shown later |
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