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Perceptions, preferences and attitudes toward the use of non-Serbian models in advertising in Serbia
| Title: | Perceptions, preferences and attitudes toward the use of non-Serbian models in advertising in Serbia | Authors: | Ognjanov, Galjina   ; Gligorijević, Mirjana ; Mitić, Sanja |
Issue Date: | 2011 | Publication: | 2nd EMAC Regional Conference, Marketing Theory Challenges in Emerging Societies, Iasi, 21-23 September 2011 | Publisher: | Published by Alexandru Ioan Cuza. University Iasi, Romania | Type: | Conference Paper | ISBN: | 978-973-640-681-2  Search Idenfier |
Collation: | str. 184-190 | URI: | https://enauka.gov.rs/handle/123456789/241178 | Metadata source: | Migrirano iz RIS podataka | Note: | Nije dostupno u elektronskoj formi | M-category: | Mp. category will be shown later |
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