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City branding as an important factor for developing brand - image of local companies – The case of Shanghai
Title: | City branding as an important factor for developing brand - image of local companies – The case of Shanghai | Authors: | Marko Ljubicic; ZIVLAK, NIKOLA | Issue Date: | 2015 | Publication: | 4th Workshop on Europe-‐China Relations in Global Politics Cities as Actors in EU-‐Asia Cooperation | Publisher: | UACES Collaborative Research Network: EU-China Relations, Kina | Type: | Conference Paper | Collation: | vol. 1 br. 1 str. 213-213 | URI: | https://enauka.gov.rs/handle/123456789/354673 | Metadata source: | Migrirano iz RIS podataka | M-category: | Mp. category will be shown later |
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