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Title: Modelling advertising scheduling to improve media planning
Authors: Makajić-Nikolić, Dragana  ; Kostić-Stanković, Milica M.  ; Vlastelica, Tamara L.  
Issue Date: 2011
Publication: Proceedings - 1st International Symposium & 10th Balkan Conference on Operational Research, Thessaloniki, Greece, September 22th-24th, 2011.
Publisher: Thessaloniki : University of Macedonia
Type: Conference Paper
ISBN: 978-960-87277-7-9 Search Idenfier
Collation: str. 370-375-375
VBS COBISS: 514905754
URI: https://enauka.gov.rs/handle/123456789/362964
https://plus.cobiss.net/cobiss/sr/sr/bib/514905754#izum.si
URL: http://balcor.uom.gr/
Metadata source: Migracija
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