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TV audience measurement in Europe: do advertisers really know what they are paying for?
| Title: | TV audience measurement in Europe: do advertisers really know what they are paying for? | Authors: | Ognjanov, Galjina P.   ; Mitić, Sanja J. |
Issue Date: | 2019 | Publication: | Emerging Trends in Marketing and Management | ISSN: | 2537-5865  Search Idenfier |
Publisher: | The Bucharest University of Economic Studies Publishing House | Type: | Conference Paper | Collation: | str. 182-190 | URI: | https://enauka.gov.rs/handle/123456789/523527 | URL: | http://www.etimm.ase.ro/?p=364 | Metadata source: | Migrirano iz RIS podataka | M-category: | Mp. category will be shown later |
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