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The role of marketing innovation in the process of achieving sustainable competitive advantage
| Title: | The role of marketing innovation in the process of achieving sustainable competitive advantage | Authors: | Ilić, Dejan   ; Ostojić, Slavica; Marković, Branko |
Issue Date: | 2014 | Publication: | Proceedings - 4th International Conference Application of New Technologies in Management, ANTiM 2014, 24-26 April 2014, Belgrade, Serbia | Publisher: | Belgrade : Faculty of Business Studies and Law : = Fakultet za poslovne studije i pravo - FPSP : Faculty for Strategic and Operational Management : = Fakultet za strateški i operativni menadžment - FSOM | Type: | Conference Paper | Collation: | str. 456-463 | VBS COBISS: | 512258205 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/512258205#izum.si https://enauka.gov.rs/handle/123456789/611419 |
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