Analysis of the impact of integrated marketing communication instruments on the decision-making process by potential students regarding the selection of an institution of higher education

A. Krstić; S. Lazarević

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Title:	Analysis of the impact of integrated marketing communication instruments on the decision-making process by potential students regarding the selection of an institution of higher education
Authors:	A. Krstić; S. Lazarević
Issue Date:	2013
Publication:	Sport nauka i praksa
ISSN:	1821-2077 Sport - nauka i praksa Search Idenfier
Type:	Article
Collation:	vol. 3 br. 2 str. 26-41
URI:	http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/3175 https://enauka.gov.rs/handle/123456789/711998
M-category:	53M53

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