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Analysis of the impact of integrated marketing communication instruments on the decision-making process by potential students regarding the selection of an institution of higher education
| Title: | Analysis of the impact of integrated marketing communication instruments on the decision-making process by potential students regarding the selection of an institution of higher education | Authors: | A. Krstić; S. Lazarević | Issue Date: | 2013 | Publication: | Sport nauka i praksa | ISSN: | 1821-2077 Sport - nauka i praksa Search Idenfier |
Type: | Article | Collation: | vol. 3 br. 2 str. 26-41 | URI: | http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/3175 https://enauka.gov.rs/handle/123456789/711998 |
M-category: | 53M53 |
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