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Title: Identification and usage of preferable brand attributes in the process of creating marketing and brand strategy
Authors: Damnjanović, Danko; Hanić, Azra  ; Stamatović, Milan
Issue Date: 2010
Publication: Global crisis in the Central-Eastern European region
Publisher: Czestochowa : Czestochowa University of TechnologyBelgrade : Belgrade Banking Academy : Institute of Economic Sciences
Type: Book parts
Collation: str. :17-27
VBS COBISS: 1024397712
URI: https://plus.cobiss.net/cobiss/sr/sr/bib/1024397712#izum.si
https://enauka.gov.rs/handle/123456789/744922
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