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Identification and usage of preferable brand attributes in the process of creating marketing and brand strategy
| Title: | Identification and usage of preferable brand attributes in the process of creating marketing and brand strategy | Authors: | Damnjanović, Danko; Hanić, Azra   ; Stamatović, Milan |
Issue Date: | 2010 | Publication: | Global crisis in the Central-Eastern European region | Publisher: | Czestochowa : Czestochowa University of TechnologyBelgrade : Belgrade Banking Academy : Institute of Economic Sciences | Type: | Book parts | Collation: | str. :17-27 | VBS COBISS: | 1024397712 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/1024397712#izum.si https://enauka.gov.rs/handle/123456789/744922 |
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