Social media and corporate image as determinants of global and local brands purchase : Moderating effects of consumer openness to foreign cultures

Filipović, Jovana; Šapić, Srđan; Dlačić, Jasmina

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eNauka > Results > Social media and corporate image as determinants of global and local brands purchase : Moderating effects of consumer openness to foreign cultures

Title:	Social media and corporate image as determinants of global and local brands purchase : Moderating effects of consumer openness to foreign cultures
Authors:	Filipović, Jovana ; Šapić, Srđan ; Dlačić, Jasmina
Issue Date:	2023
Publication:	Mенаџмент у хотелијерству и туризму
ISSN:	2620-0279 Menadžment u hotelijerstvu i turizmu Search Idenfier
Publisher:	Vrnjačka Banja : Faculty of Hotel Management and Tourism in Vrnjačka Banja
Type:	Article
Collation:	vol. 11 br. 1 str. 79-94
DOI:	10.5937/menhottur2301079F
VBS COBISS:	118765833
URI:	https://scidar.kg.ac.rs/handle/123456789/18542 https://enauka.gov.rs/handle/123456789/764321 https://plus.cobiss.net/cobiss/sr/sr/bib/118765833#izum.si
URL:	https://www.htmanagementvb.com/index.php/HITM/article/view/261/318
M-category:	24M24

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