Assessing the impact of marketing and advertising as strategic approaches to Eurocities development: an Iberian case study approach

Castanho, Rui Alexandre; Vulevic, Ana; Naranjo, Gomez Jose Manuel; Cabezas, Jose; Fernandez-Pozo, Luis; Loures, Luis; Neves, Lousada Sergio Antonio; Escorcio, Patricia Carlota; Kurowska-Pysz, Joanna

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Title:	Assessing the impact of marketing and advertising as strategic approaches to Eurocities development: an Iberian case study approach
Authors:	Castanho, Rui Alexandre; Vulevic, Ana ; Naranjo, Gomez Jose Manuel; Cabezas, Jose; Fernandez-Pozo, Luis; Loures, Luis; Neves, Lousada Sergio Antonio; Escorcio, Patricia Carlota; Kurowska-Pysz, Joanna
Issue Date:	2023
Publication:	EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT
ISSN:	1751-6757 European Journal of International Management Search Idenfier
Type:	Article
Collation:	vol. 19 br. 1 str. 58-58
DOI:	10.1504/EJIM.2023.127232
WoS-ID:	000893625800003
Scopus-ID:	2-s2.0-85144418471
URI:	https://enauka.gov.rs/handle/123456789/817537
Metadata source:	(Preuzeto iz Nasi u WoS)
M-category:	23M23

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