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Assessing the impact of marketing and advertising as strategic approaches to Eurocities development: an Iberian case study approach
| Title: | Assessing the impact of marketing and advertising as strategic approaches to Eurocities development: an Iberian case study approach | Authors: | Castanho, Rui Alexandre; Vulevic, Ana   ; Naranjo, Gomez Jose Manuel; Cabezas, Jose; Fernandez-Pozo, Luis; Loures, Luis; Neves, Lousada Sergio Antonio; Escorcio, Patricia Carlota; Kurowska-Pysz, Joanna |
Issue Date: | 2023 | Publication: | EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT | ISSN: | 1751-6757 European Journal of International Management Search Idenfier |
Type: | Article | Collation: | vol. 19 br. 1 str. 58-58 | DOI: | 10.1504/EJIM.2023.127232 | WoS-ID: | 000893625800003 | Scopus-ID: | 2-s2.0-85144418471 | URI: | https://enauka.gov.rs/handle/123456789/817537 | Metadata source: | (Preuzeto iz Nasi u WoS) | M-category: | 22M22 |
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