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Title: Technology brands and the role of GenZ in their co-creation
Authors: Nikolić, Tatjana Mamula  ; Popović-Pantić, Sanja  ; Perčić, Karolina
Issue Date: 2023
Publication: Technology Brands in the Digital Economy
Type: Book parts
ISBN: 9781003184638 Search Idenfier
Collation: str. 108-126
DOI: 10.4324/9781003184638-8
WoS-ID: 001010899200008
Scopus-ID: 2-s2.0-85148484223
URI: https://oaipupin.imp.bg.ac.rs/dspace/handle/123456789/4713
https://enauka.gov.rs/handle/123456789/870171
Metadata source: (Preuzeto iz CrossRef-a) Mamula Nikolić, Tatjana
M-category: 
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