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Visibility, favorability and effectiveness of social marketing campaigns – What drives behavior change?
| Title: | Visibility, favorability and effectiveness of social marketing campaigns – What drives behavior change? | Authors: | Perić, Tamara; Vlastelica, Tamara   ; Pavković, Vladimir |
Issue Date: | 2022 | Publication: | XVIII International Symposium SymOrg 2022: Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-COVID Era: Book of Abstracts | Publisher: | University of Belgrade, Faculty of Organizational Sciences | Type: | Conference Paper | Collation: | str. 334-335 | URI: | https://rfos.fon.bg.ac.rs/handle/123456789/2650 https://enauka.gov.rs/handle/123456789/876612 |
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