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Visibility, favorability and effectiveness of social marketing campaigns – What drives behavior change?
| Naziv: | Visibility, favorability and effectiveness of social marketing campaigns – What drives behavior change? | Autori: | Perić, Tamara; Vlastelica, Tamara   ; Pavković, Vladimir |
Godina: | 2022 | Publikacija: | XVIII International Symposium SymOrg 2022: Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-COVID Era: Book of Abstracts | Izdavač: | University of Belgrade, Faculty of Organizational Sciences | Tip rezultata: | Konferencijski rad | Kolacija: | str. 334-335 | URI: | https://rfos.fon.bg.ac.rs/handle/123456789/2650 https://enauka.gov.rs/handle/123456789/876612 |
M-kategorija: | Mp kategorija će biti prikazana naknadno. |
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