Influence of advertising on consumer-based brand loyalty

Bakator, Mihalj; Borić, Slađana; Paunović, Mina

Results

eNauka > Results > Influence of advertising on consumer-based brand loyalty

Title:	Influence of advertising on consumer-based brand loyalty
Authors:	Bakator, Mihalj ; Borić, Slađana; Paunović, Mina
Issue Date:	2017
Publication:	Journal of Engineering Management and Competitiveness (JEMC)
ISSN:	2334-9638 JEMC (Journal of Engineering Management and Competitiveness) Search Idenfier
Type:	Article
Collation:	vol. 7 br. 2 str. 75-83
URI:	https://enauka.gov.rs/handle/123456789/880810
URL:	http://www.tfzr.uns.ac.rs/jemc/files/Vol7No2/V7N22017-02%20Bakator,%20Boric%20and%20Paunovic.pdf
Metadata source:	(Preuzeto iz KNR-a) Bakator, Mihalj
M-category:	52M52

Find the DOI

Finding a DOI in CrossRef based on publication meta-data. The DOI (and metadata) with the similar data match will be displayed. ATTENTION - it doesn't have to be that publication.