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Title: WORD OF MOUTH - SPECIFIC TYPE OF MARKETING COMMUNICATION IN TRANSITIONAL ECONOMIES
Authors: Salai, Suzana ; Kovač, Žnideršić Ružica; Grubor, Aleksandar  ; Marić, Dražen  
Issue Date: 2008
Publication: 2nd international Scientific Conference "Marketing Theory challenges in Transitional Societies
Publisher: Zagreb, Hrvatska: Ekonomski fakultet Univerzitet u Zagrebu
Type: Conference Paper
ISBN: 978-953-6025-26-8 Search Idenfier
Collation: str. 283-291
URI: https://enauka.gov.rs/handle/123456789/897993
Metadata source: (Preuzeto iz KNR-a) Grubor, Aleksandar
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