Results
eNauka >
Results >
Advantages and Challenges of Managing Marketing and Marketing Communication in the Business Practice of Companies in the Era of Digital Transformation
| Title: | Advantages and Challenges of Managing Marketing and Marketing Communication in the Business Practice of Companies in the Era of Digital Transformation | Authors: | Zorica Đurić   ; Ivan Đekić ; Biljana Ilić |
Editors: | Marijana Joksimović ; Jozefina Beke Trivunac ; Antoaneta Vassileva; Lidija Madžar |
Issue Date: | 2023 | Publication: | Proceeding from second International Scientific Conference “Challenges of Digitalization in the Business World”, Belgrade | Publisher: | Beograd: ALFA BK Univerzitet | Type: | Conference Paper | ISBN: | 978-86-6461-068-1  Search Idenfier |
Collation: | str. 221-233 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/165707785#izum.si https://enauka.gov.rs/handle/123456789/898444 |
Metadata source: | (Preuzeto iz ORCID-a) Ilić, Biljana | M-category: | Mp. category will be shown later |
Google ScholarTM
Items in eNauka are protected by copyright, with all rights reserved, unless otherwise indicated.