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| Title: | Negative effects of humor in marketing communications | Authors: | Baltezarević, Ivana   ; Baltezarević, Radoslav |
Issue Date: | 2023 | Publication: | Trendovi u poslovanju | ISSN: | 2334-816X Trendovi u poslovanju Search Idenfier |
Publisher: | Beograd : Visoka škola za poslovnu ekonomiju i preduzetništvo | Type: | Article | Collation: | vol. 11 br. 2 str. 101-106 | DOI: | 10.5937/trendpos2302101B | URI: | https://enauka.gov.rs/handle/123456789/900953 | Metadata source: | (Preuzeto iz CrossRef-a) Baltezarević, Radoslav | M-category: | 51M51 |
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