| Issue Date | Title | Author(s) | Type | Мp-cat. |
| 2022 | Uloga Generacija Z u ko-kreaciji održivog brenda na primeru generacije Z u Srbiji | Mamula Nikolić, Tatjana ; Perčić, Karolina; Nećak, Mirjana | Conference Paper | |
| 2022 | Reinovacija poslovanja kao uslov napredovanja : poslovni primer preduzeća Springwell | Mamula Nikolić, Tatjana ; Marjanović, Marijana | Book parts | |
| 2022 | MSMEs Need to Change the Game in Challenging Times Such as COVID-19 Crisis: Changes in Consumer Behavior Habits | Mamula Nikolić, Tatjana ; Perčić, Karolina; Nećak, Mirjana | Article | |
| 2022 | Designing a sustainable brand by engaging brand-consumers' collaboration Generation Z co-creators and influencers in Serbia | Mamula Nikolić, Tatjana ; Perčić, Karolina; Nećak, Mirjana | Article | |
| 2021 | Nova generacija potrošača i lidera u VUCA svetu : ponašanje potrošaca i lidera Y i Z generacije u VUCA svetu : "Šta ima tu za mene" generacija | Mamula Nikolić, Tatjana  | Monograph | |
| 2021 | Targeted marketing communications through the Viber platform | Milovanović, Mirjana; Nikolić, Tatjana Mamula  | Other | |
| 2021 | TARGETED MARKETING COMMUNICATIONS THROUGH THE VIBER PLATFORM: A CASE OF A COMPANY FROM THE BOSNIA AND HERZEGOVINA REAL SECTOR | Mirjana Milovanović; Tatjana Mamula Nikolić  | Other | |
| 2021 | Coaches or Firefighters: Where Does Coaching Stand in Serbia? | Kralj, Jelena; Kantar Kostić, Jelena; Mamula Nikolić, Tatjana  | Other | |
| 2021 | Innovative approach to personalized teaching and learning in the VUCA world | Mamula Nikolić, Tatjana ; Milovanović, Mirjana | Conference Paper | |
| 2021 | Sustainable Travel Decision-Making of Europeans: Insights from a Household Survey | Mamula Nikolić, Tatjana ; Popović Pantić, Sanja ; Paunović, Ivan; Filipović, Sanja  | Article | |
| 2021 | The Role and Importance of Value-based Segmentation on the Cohort of Millennials: Case Study Serbia | Mamula Nikolić, Tatjana ; Perić, Nenad ; Alimpić, Stefan  | Article | |
| 2021 | How innovative leaders could encourage creation of new values in the organization | Mamula Nikolić, Tatjana  | Conference Paper | |
| 2021 | Generation Z’ Attitudes on Circular Economy: The Case of Republic of Serbia and Republic of Srpska | Milovanović, Mirjana ; Đurović, Marija; Mamula Nikolić, Tatjana  | Conference Paper | |
| 2020 | Impact of Certain Sales Promotion Tools on Consumers’ Impulse Buying Behavior | Stefan Alimpić ; Nenad Perić ; Tatjana Mamula Nikolić  | Article | |
| 2020 | Innovation in the working environment as a way to overcome the crisis and create new consumer habits | Perčić, Karolina; Mamula Nikolić, Tatjana  | Book parts | |
| 2020 | How to guide MSMEs through challenging times: a survey on consumer behavior habits in COVID-19 crisis | Mamula Nikolić, Tatjana ; Perčić, Karolina; Nećak, Mirjana | Conference Paper | |
| 2020 | The role of feedback as a management tool in performance management program | Mamula Nikolić, Tatjana ; Perić, Nenad ; Bovan, Ana  | Article | |
| 2020 | Employer Branding as an HR Tool for Talent Management - Case study Serbian Y generation | Mamula Nikolić, Tatjana ; Nećak, Mirjana | Conference Paper | |
| 2020 | The Impact of ICT and Digitalization on Consumer Purchase Behaviour of Millennials as emerging Economic and Social Force – the Case of Serbia | Mamula Nikolić, Tatjana ; Popović Pantić, Sanja ; Müller, Ivana | Book parts | |
| 2020 | EXPLORING INTERNATIONAL DESTINATION GOVERNANCE TYPOLOGY FOR CREATING COMPETITIVE AND SUSTAINABLE DESTINATIONS | Paunović, Ivan; Popović Pantić, Sanja ; Mamula, Tatjana  | Book parts | |