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Overview of Characteristics of Bottom-up Marketing as an Innovative Marketing Paradigm in Small and Medium Entreprises
Title: | Overview of Characteristics of Bottom-up Marketing as an Innovative Marketing Paradigm in Small and Medium Entreprises | Authors: | Đokić, Nenad ; Đokić, Ines ; Leković, Ksenija | Issue Date: | 2010 | Publication: | 3rd International Conference on Entrepreneurs, Innovation and Regional Development - ICEIRD 2010 | Publisher: | Fakultet tehničkih nauka Novi Sad, Srbija | Type: | Conference Paper | ISBN: | 978-86-7892-250-3 Search Idenfier | Collation: | str. 194-194 | URI: | https://enauka.gov.rs/handle/123456789/237740 | Metadata source: | Migrirano iz RIS podataka | M-category: | Mp. category will be shown later |
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