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The relationship between attitudes toward advertising in general and the attitude toward the ad: Study in the European context
| Title: | The relationship between attitudes toward advertising in general and the attitude toward the ad: Study in the European context | Authors: | Stojanović, Žaklina   ; Dianoux C.; Z. Linhart |
Issue Date: | 2010 | Publication: | Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe | Publisher: | Institute of International Business, Vienna University of Economics and Business, Vienna, Austria | Type: | Book parts | ISBN: | 9783950204599  Search Idenfier |
Collation: | str. 143-159 | URI: | https://enauka.gov.rs/handle/123456789/273148 | URL: | http://www.econbiz.de/Record/the-relationship-between-atitudes-toward-advertising-in-general-and-the-attitude-toward-the-ad-study-in-the-european-context-dianoux-christian/10009491502 | Metadata source: | Migrirano iz RIS podataka | M-category: | Mp. category will be shown later |
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