The relationship between attitudes toward advertising in general and the attitude toward the ad: Study in the European context

Stojanović, Žaklina; Dianoux C.; Z. Linhart

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Naziv:	The relationship between attitudes toward advertising in general and the attitude toward the ad: Study in the European context
Autori:	Stojanović, Žaklina ; Dianoux C.; Z. Linhart
Godina:	2010
Publikacija:	Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe
Izdavač:	Institute of International Business, Vienna University of Economics and Business, Vienna, Austria
Tip rezultata:	Poglavlje u monografiji
ISBN:	9783950204599 Pretraži identifikator
Kolacija:	str. 143-159
URI:	https://enauka.gov.rs/handle/123456789/273148
URL:	http://www.econbiz.de/Record/the-relationship-between-atitudes-toward-advertising-in-general-and-the-attitude-toward-the-ad-study-in-the-european-context-dianoux-christian/10009491502
Izvor metapodataka:	Migrirano iz RIS podataka
M-kategorija:	Mp kategorija će biti prikazana naknadno.

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