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eNauka >  Results >  A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia
Title: A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia
Authors: R. Brečić; Filipović, Jelena  ; M. Gorton; Ognjanov, Galjina  ; Stojanović, Žaklina  ; J. White
Issue Date: 2013
Publication: International Marketing Review
ISSN: 0265-1335 International Marketing Review Search Idenfier
Publisher: Emerald
Type: Article
Collation: vol. 30 br. 4 str. 275-296
DOI: 10.1108/IMR-02-2012-0024
WoS-ID: 000321678900002
Scopus-ID: 2-s2.0-84879721988
URI: https://enauka.gov.rs/handle/123456789/421722
Metadata source: (Preuzeto iz Nasi u WoS)
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