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The Role and Importance of Value-based Segmentation on the Cohort of Millennials: Case Study Serbia
| Title: | The Role and Importance of Value-based Segmentation on the Cohort of Millennials: Case Study Serbia | Authors: | Mamula Nikolić, Tatjana   ; Perić, Nenad ; Alimpić, Stefan |
Issue Date: | 2021 | Publication: | Marketing | ISSN: | 2334-8364 Marketing Search Idenfier |
Publisher: | Beograd : Srpsko udruženje za marketing | Type: | Article | Collation: | vol. 52 br. 1 str. 43-57 | VBS COBISS: | 45555977 | URI: | https://enauka.gov.rs/handle/123456789/742629 https://plus.cobiss.net/cobiss/sr/sr/bib/45555977#izum.si https://plus.cobiss.net/cobiss/sr/sr/bib/84325129#izum.si |
URL: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2021/0354-34712101043M.pdf | Metadata source: | Migracija | M-category: | 51M51 |
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