Influence of two-step flow theory supported by neuromarketing methods on consumers perception – the theoretical overview

Ercegovac, Ivana; Tankosic, Mirjana; Grilec, Alica

Results

eNauka > Results > Influence of two-step flow theory supported by neuromarketing methods on consumers perception – the theoretical overview

Title:	Influence of two-step flow theory supported by neuromarketing methods on consumers perception – the theoretical overview
Authors:	Ercegovac, Ivana ; Tankosic, Mirjana ; Grilec, Alica
Issue Date:	2022
Publication:	90th International Scientific Conference on Economic and Social Development – "Building Resilient Society: National and Corporate Security"
ISSN:	1849-7535 Search Idenfier
Publisher:	Varazdin Development and Entrepreneurship Agency
Type:	Conference Paper
Collation:	str. 91-102
URI:	https://enauka.gov.rs/handle/123456789/840039
URL:	https://www.researchgate.net/publication/366364113_INFLUENCE_OF_TWO-STEP_FLOW_THEORY_SUPPORTED_BY_NEUROMARKETING_METHODS_ON_CONSUMERS_PERCEPTION_-_THE_THEORETICAL_OVERVIEW
Metadata source:	(Preuzeto iz ORCID-a) Tankosic, Mirjana
M-category:	Mp. category will be shown later

Find the DOI

Finding a DOI in CrossRef based on publication meta-data. The DOI (and metadata) with the similar data match will be displayed. ATTENTION - it doesn't have to be that publication.

Google Scholar^TM