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Influence of two-step flow theory supported by neuromarketing methods on consumers perception – the theoretical overview
| Naziv: | Influence of two-step flow theory supported by neuromarketing methods on consumers perception – the theoretical overview | Autori: | Ercegovac, Ivana   ; Tankosic, Mirjana ; Grilec, Alica |
Godina: | 2022 | Publikacija: | 90th International Scientific Conference on Economic and Social Development – "Building Resilient Society: National and Corporate Security" | ISSN: | 1849-7535  Pretraži identifikator |
Izdavač: | Varazdin Development and Entrepreneurship Agency | Tip rezultata: | Konferencijski rad | Kolacija: | str. 91-102 | URI: | https://enauka.gov.rs/handle/123456789/840039 | URL: | https://www.researchgate.net/publication/366364113_INFLUENCE_OF_TWO-STEP_FLOW_THEORY_SUPPORTED_BY_NEUROMARKETING_METHODS_ON_CONSUMERS_PERCEPTION_-_THE_THEORETICAL_OVERVIEW | Izvor metapodataka: | (Preuzeto iz ORCID-a) Tankosic, Mirjana | M-kategorija: | Mp kategorija će biti prikazana naknadno. |
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