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Strategic family winery brand launch in the VUCA (volatility, uncertainty, complexity, ambiguity) market: Three case studies from Serbian market
Title  : | Strategic family winery brand launch in the VUCA (volatility, uncertainty, complexity, ambiguity) market: Three case studies from Serbian market | Authors: | Paunović, Ivan; Mamula Nikolić, Tatjana   |
Issue Date: | 2023 | Publication: | Journal of Process Management and New Technologies | ISSN: | 2334-735X Journal of Process Managment Search Idenfier |
Publisher: | Faculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi Sad | Type: | Article | Collation: | vol. 11 br. 1-2 str. 57-67 | DOI: | 10.5937/jouproman2301057P | URI: | https://enauka.gov.rs/handle/123456789/870686 | URL: | https://japmnt.com/archives/volume-11-issue-1-2-2023/ | Metadata source: | (Preuzeto iz CrossRef-a) Mamula Nikolić, Tatjana | M-category: | 52M52 |
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