The Role and Implication of Marketing Indicators in Brand Management

Mamula, Tatjana

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Title:	The Role and Implication of Marketing Indicators in Brand Management Uloga i značaj primene marketinških indikatora u upravljanju markom
Authors:	Mamula, Tatjana
Issue Date:	2008
Publication:	Menadžment i društvena odgovornost [Elektronski izvor] : zbornik radova / XI Internacionalni simpozijum SymOrg 2008, Beograd, 10-13. septembar 2008. ; [organizator] Fakultet organizacionih nauka
Publisher:	Beograd : Fakultet organizacionih nauka
Type:	Conference Paper
ISBN:	978-86-7680-161-9 Search Idenfier
URI:	https://enauka.gov.rs/handle/123456789/875661
URL:	https://symorg.fon.bg.ac.rs/proceedings/SYMORG-Proceedings-2008.pdf
Metadata source:	(Preuzeto iz ORCID-a) Mamula Nikolić, Tatjana
M-category:	Mp. category will be shown later

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