Upgrading Marketing Planning Activities through Measuring Customer Lifetime Value

Sudarević, Tomislav; Pupovac, Ljubomir; Zehetner, Andreas

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Title:	Upgrading Marketing Planning Activities through Measuring Customer Lifetime Value
Authors:	Sudarević, Tomislav ; Pupovac, Ljubomir; Zehetner, Andreas
Issue Date:	2011
Publication:	Strategic Management
ISSN:	1821-3448 Strategic management Search Idenfier
Publisher:	Subotica, Srbija : Ekonomski fakultet Subotica
Type:	Article
Collation:	vol. 16 br. 3 str. 53-61
URI:	https://enauka.gov.rs/handle/123456789/917328
Metadata source:	(Preuzeto iz KNR-a) Sudarević, Tomislav
Availability note:	Пуни текст је доступан само у штампаној форми
M-category:	52M52

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